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Leaflet Printing


Folded leaflet, A4 leaflet folded to DL, Leaflet pritning

Leaflets & flyers are often derided and yet they are one of the most popular ways of promoting a business. Although response rates are often very low leaflets are not expensive and can be an extremely good way of targeting your target market through placing information about your company directly into their hands.
Expected response rates are in the region of 1-2%. However, the design of the leaflet, the type (A6, A5 and so on) and the distribution method all have an impact on the response rate. Get each aspect right and you could have an extremely effective marketing promotion.

The Stages of Leaflet & Flyer Advertising

1. Choosing the Type of Leaflet
Leaflets & flyers come in all sizes from A7 to A3 poster size. The size that you choose depends on where the leaflet is being distributed and your budget.
When handing out leaflets on the street A7 leaflets have proved most popular as they are small enough for the recipient to put in their wallet. When being delivered to households leaflets usually take to form of A6 or A5, depending on how much information needs to be put across.
However, the size of the leaflet is not of critical importance. The design and distribution targeting will determine whether the promotion succeeds or fails.
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